What is your business? What is your voice? What are your goals? And how are you communicating these to your users?
My name is Kurt, and to me, a strong content strategy is based around a focused message expressed through a clear, consistent voice that echoes across every customer-facing portion of your business. This voice, when done right, will engage your users, strengthen your audience, and grow your business.
First, what is your content strategy? Is the message you’re putting out there consistent across all your communications? Is this message successfully connecting with your audience and their needs, and does it also tie back directly to your core values?
If you want to engage your audience, learn how to speak a language they understand. The voice you take during that very first engagement is vital, as it will set the tone for your relationship on into the future.
And it’s not just a ‘how do you do,’ your voice is everywhere. It’s in email messaging and newsletters, yes, but it’s also expressed through such avenues as marketing communications, promotional items, advertising, and social media messaging.
I’ve been in the digital content business for 20+ years. I firmly believe that everyone is able to improve their writing and communication skills, and that every business can use a strong, consistent content strategy that will benefit audience development and lead to growth.
I can help you with with messaging, and with cleaning up and focusing the existing content across your site. I can then help you strategize as you move forward.
Learn how to cut through the muck and get to the core of what you are trying to say.
For more information, rates, or just a conversation, contact: kurt(at)kurtwolff(dot)com