Content Strategy
Whether you’re a blue-chip corporation or an individual blogger, everyone with a digital presence can benefit from a strong, clear content strategy.
That strategy begins with a focused message up front, and then unfolds through a clear organizational structure that aligns with your goals. And a vital part of this is your voice. How are you presenting yourself? Is your message clear, your voice inviting? And are you communicating consistently throughout all your channels, from marketing materials to social media posts?
But let’s get back to that basic question.
Who are you? And what are your goals? And who is your audience? These are questions that ideally a user will never need to ask themselves when visiting your site. They’ll just know it immediately through what you say and how you say it.
If those questions are unclear, don’t panic. First of all, you’re not alone by any means. Even some large corporations failed to clearly answer these basic questions before moving forward with a digital presence.
Do you feel your digital strategy, or simply your content, needs improvement?
To begin, I’ve posted some free advice on the blog. Read through the posts, hopefully you’ll find something useful. If you have any specific questions, just ask!
And if you feel you could benefit from a more customized, hands-on approach, I can do that, too. Just drop me a line via email (thewordauthority(at)gmail(dot)com).
Writing and Editing
Does your writing needs improvement? Do you feel you never learned or achieved all the basic skills to write clearly, concisely, and with personality? Storytelling is a powerful tool, and it applies in a wide range of projects, from personal to business. And yes, you do have a story to tell. I can help you tell it.
I bring 20+ years of professional writing and editing experience. I’ve worked with a range of clients, from individuals to startups to large corporations, and in each case I find that a focused set of goals, a clarity of presentation, and a strong degree of personality or ‘voice’ can make a significant difference.
For more information on any of the above, contact Kurt at: thewordauthority(at)gmail(dot)com