Does your business or website have a voice? What is that voice, and is it a key part of your content marketing materials and your overall content strategy? Is it strong, consistent, and connecting with your users? Find your voice and focus your message. Your audience will thank you.
What Is Content Strategy?
Content strategy begins with a clear understanding of your core business values coupled with audience research. Are you reaching the people and places you are aiming for?Find Your Voice
What is the ‘voice’ you are using in your communications? It has more impact than you may initially imagine. Is it in line with your core business goals? Does it connect with your audience? And is it part of your overall content strategy? Let’s take a look.Where To Start
From writing advice and idea inspiration to content management and creating the right voice for your business, these are a few of the more popular blog posts. If you’re looking for free tips and tricks, start here.Recent Blog Posts:
Is every word necessary?
When the writing process is just beginning, writers should write freely. That means setting judgements aside, opening your mind, and allowing ideas and words to flow uninterrupted. If you start to edit your copy or change too many words at this stage, the writing... read more
Three simple writing tips to get you started
Type “writing tips” into Google, and you’ll find plenty. More than you can probably digest in a single sitting, and certainly more than you need to get started. So let’s pare down and focus on just a few. After all, cutting out unnecessary... read more